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Corporate Video - What is important?

1. Purpose: What Are You Aiming to Achieve?

Every corporate video should start with a clear intention. Are you looking to introduce a new product, strengthen your brand, or achieve specific marketing goals? The objective sets the course and determines the style and content of the film. For example, a product video aimed at a young, dynamic audience should be crafted differently than an image film that highlights a company's social commitment.

2. Target Audience: Who Are You Speaking To?

Knowing your target audience precisely is crucial for the success of your corporate video. Different age groups, interests, and lifestyles require different approaches. A video that appeals to millennials needs a different aesthetic and approach than one aimed at decision-makers in companies. Use demographic data, interests, and behaviors to create a film that resonates and convinces.

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3. Message: What Should the Viewers Know?

The content of your corporate video should be carefully considered - what is important? A clear, concise message highlighting the uniqueness of your product or service is far more effective than an overloaded, confusing presentation. Remember, your audience should remember one or two key messages, not a flood of information.

4. Audience's Prior Knowledge: Where Do You Begin?

Knowing how familiar your audience is with your brand or product is important. An image film for new customers who have no prior knowledge should be more informative and introductory than one for existing customers or stakeholders who are already familiar with your brand. For an informed audience, detailed case studies or testimonials could be used to build trust and credibility.

5. Call-to-Action: What's the Next Step?

Every corporate video should have a clear call-to-action (CTA). This could be a call to visit a website, sign up for a webinar, or purchase a product. The CTA should be seamlessly integrated into the film and encourage viewers to take the next step in their customer journey. A well-placed CTA can make the difference between an interesting film and an effective, revenue-generating campaign.

6. Conclusion - Corporate Video - What is important?

A successful corporate video requires thoughtful strategy and professional execution. Agencies like Twinematics in Berlin, with their expertise and creativity, can help bring your visions to life creatively and effectively, not just to impress but also to achieve measurable results.


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